Website Design

What makes a great website? It’s a cocktail that’s equal parts high-quality content, gorgeous design elements, a deep understanding of SEO, and an abundance of tech prowess. When you blend these together, you get the perfect SEO-rich website that ensures all eyes are on you.

If you don’t exist online, you may as well not exist at all. Actually, scratch that. If you don’t exist on the first page of search engine results, and preferably in the top few results, you may as well not exist at all. And that’s why your website is the foundation for every single marketing effort – it’s your business’ information gatekeeper and the body of work that Google understands and uses to match people with your company. Your website is usually why someone chooses you over your competition.

Maybe you’ve been told, “if you build it, they will come,” but it’s not that simple. You need to do more—a lot more—than just build a website and cross your fingers. You have to build a foundation that allows Google to see you, and you deserve digital attention. You earn this by carefully considering how the site is built and adding SEO-rich content that enables Google to know that you’re the absolute best match for people querying keyphrases that relate to your business. Through this thoughtful “digital setup”, you now exist to Google, as well as real people when they consider with whom they choose to work. A well-composed website banishes the covfefe and tells artfully crafted story of you.

Responsive Web Design | Hundred Rubys Digital Marketing

The Cash Covfefe Cow

So, what does this mean when you’re looking for the best internet marketing agency? That the agency you choose needs to know, understand, and appreciate your goals. Meeting your goals oftentimes means increasing your revenue. The more traffic your site has, the more exposure you get, which leads to more clients and more profits. Hundred Rubys prioritizes understanding your goals, and uses these as the basis for creating and elevating strategies.

We get it. You want more revenue. We can make that happen, but it’s a collaborative process. You have to work with us and train your staff while allowing the website to do its job and follow the Hundred Rubys strategy created just for you. But don’t worry, there’s no heavy lifting on your end. We’ll take care of everything, because this is a partnership that takes your goals and turns them into more revenue.

And we hear you. We know that defining success can include having more people fill out online forms or getting more people to call your office, but remember that this all starts with web design and development. Your website is usually where a client “meets” you first. This introduction happens way before phone calls and emails. And increasingly, this first encounter happens on a phone or tablet. Up to 80 percent of your website traffic comes from a mobile device! This means your website also has to be mobile-friendly and backed by a rock-solid technical setup that allows you to be successful. Not all pretty sites perform well, and not all high-performing sites are pretty. Working with Hundred Rubys means we blend the best of form and function; only then will potential customers want to know more, engage more, and actually connect with you.

The right website makes it easy for you to be successful—and skyrockets those revenues.

The Architecture of
Great Web Design

Marketing FAQ's | Hundred Rubys, Boutique Digital Marketing, Seattle, WA

How do you build a website?

From the ground up. As a business owner or manager, it’s the most important thing you’ll ever build—so don’t you deserve to have the best “contractors” on your side? Every single future marketing tactic will center on your website, from pay per click campaigns to display advertising, social media undertaking, and so much more. You wouldn’t actually build a house yourself from soup to nuts (well, a few of you would), so why try to tackle such a task virtually? Hundred Rubys is different because we’re a moxie-infused small boutique that truly understands marketing strategies and picks just the right tactics to meet each of your goals. Every single website element we choose will educate your customers, instill them with confidence, and establishes trust in your company.

A website isn’t just images and words on a screen. It’s your first impression. And if you think you can judge whether or not a blind date will end well in five seconds, you have no idea how much faster impressions are made when it comes to websites. But it goes deeper than that. First impressions are incredibly important, but what happens when your potential client likes what they see?

Marketing FAQ's | Hundred Rubys, Boutique Digital Marketing, Seattle, WA

Earn Business With Your New Website

The next thing you know, they’ll be signing up for your newsletter, sleuthing on your social media, and maybe even (gasp) picking up the phone and calling you. But none of this happens unless you have a stellar team curating and managing every aspect of your online presence along the way. A great website looks simple at first blush (and to those who don’t know better), but in reality, it’s conveying sophisticated notions about your business. It takes a lot of work to get someone to think, “Yeah, I’m into this company” and Hundred Rubys can make this kind of thinking happen.

The architecture of a fantastic website is everything that makes your business unique. It connects you with your target market and helps you be found in search results. If people don’t know you exist, how are they ever going to fall for your company? That’s why every website we build is responsive, has the highest-quality content, is full of engaging features (but not too full), and has calls to action that really get people’s action. Each website is also technically-adept for “searcher satisfaction.” In other words, when your website pops up at the top of results as potential customers are looking for sites like yours, they’ll be thrilled to have found you. That’s how SEO works.

Marketing FAQ's | Hundred Rubys, Boutique Digital Marketing, Seattle, WA

Performance and Reporting

SEO, or search engine optimization, is exactly what it sounds like. Your website can be optimized so search engines like Google rank it higher. Find out more about our Monthly SEO Strategy Program, which is critical for every website. This program includes weekly or monthly calls (you get to choose how often) to go over performance metrics and the latest marketing programs to help boost your success even higher. Plus, you’ll get monthly reports that break down search engine rankings and competitive benchmarking in an easy to understand layout. Website performance metrics are critical to know, but only if you take the time to understand them and let future decisions be based on the current numbers.

And what happens after that? We’ll give you recommendations for continued growth. Give us the go ahead, and we’ll take care of everything for you or you can opt to delegate our recommendations to your own internal marketing staff. We’re a part of your team, and your top priorities are ours.

Marketing FAQ's | Hundred Rubys, Boutique Digital Marketing, Seattle, WA

How do you build a website?

From the ground up. As a business owner or manager, it’s the most important thing you’ll ever build—so don’t you deserve to have the best “contractors” on your side? Every single future marketing tactic will center on your website, from pay per click campaigns to display advertising, social media undertaking, and so much more. You wouldn’t actually build a house yourself from soup to nuts (well, a few of you would), so why try to tackle such a task virtually? Hundred Rubys is different because we’re a moxie-infused small boutique that truly understands marketing strategies and picks just the right tactics to meet each of your goals. Every single website element we choose will educate your customers, instill them with confidence, and establishes trust in your company.

A website isn’t just images and words on a screen. It’s your first impression. And if you think you can judge whether or not a blind date will end well in five seconds, you have no idea how much faster impressions are made when it comes to websites. But it goes deeper than that. First impressions are incredibly important, but what happens when your potential client likes what they see?

Marketing FAQ's | Hundred Rubys, Boutique Digital Marketing, Seattle, WA

Earn Business With Your New Website

The next thing you know, they’ll be signing up for your newsletter, sleuthing on your social media, and maybe even (gasp) picking up the phone and calling you. But none of this happens unless you have a stellar team curating and managing every aspect of your online presence along the way. A great website looks simple at first blush (and to those who don’t know better), but in reality, it’s conveying sophisticated notions about your business. It takes a lot of work to get someone to think, “Yeah, I’m into this company” and Hundred Rubys can make this kind of thinking happen.

The architecture of a fantastic website is everything that makes your business unique. It connects you with your target market and helps you be found in search results. If people don’t know you exist, how are they ever going to fall for your company? That’s why every website we build is responsive, has the highest-quality content, is full of engaging features (but not too full), and has calls to action that really get people’s action. Each website is also technically-adept for “searcher satisfaction.” In other words, when your website pops up at the top of results as potential customers are looking for sites like yours, they’ll be thrilled to have found you. That’s how SEO works.

Marketing FAQ's | Hundred Rubys, Boutique Digital Marketing, Seattle, WA

Performance and Reporting

SEO, or search engine optimization, is exactly what it sounds like. Your website can be optimized so search engines like Google rank it higher. Find out more about our Monthly SEO Strategy Program, which is critical for every website. This program includes weekly or monthly calls (you get to choose how often) to go over performance metrics and the latest marketing programs to help boost your success even higher. Plus, you’ll get monthly reports that break down search engine rankings and competitive benchmarking in an easy to understand layout. Website performance metrics are critical to know, but only if you take the time to understand them and let future decisions be based on the current numbers.

And what happens after that? We’ll give you recommendations for continued growth. Give us the go ahead, and we’ll take care of everything for you or you can opt to delegate our recommendations to your own internal marketing staff. We’re a part of your team, and your top priorities are ours.

Featured Clients

Take a look at a few featured clients, fabulous reviews, and some key results that could be yours.

Building A New Website: Our Approach

First thing’s first: We’ll create a sophisticated website with a feature-rich design that’s technically-adept. This allows us to track, analyze, and create a scenario that maximizes every other marketing effort. We love using WordPress as our content management system with an overlaid design that looks fabulous but is also easy to use—and when we say easy, we mean every one of our clients can use it, too. (We’re a team, remember?).

For your customers, the site will look beautifully simple and will be easy to navigate. But we’ll know that every single pixel was carefully designed to increase your revenue.

Web Design Wireframes Before After | Hundred Rubys Digital MarketingWeb Design Wireframes Before After | Hundred Rubys Digital Marketing

This looks like the start of a beautiful friendship! During the discovery phase, we’ll learn about your needs, goals, and design preferences. We’ll check out sites you love and get to know the things you prefer to go without.

Now the fun can begin. We’ll sketch out a navigation structure (wireframe) that incorporates your business goals and content needs. If you have a current website, we’ll use that as a base if you’d like—or we can start totally from scratch.

We will nail down the keywords and keyphrases that align with your objectives. Next, we’ll start tracking you and your local competition with the best technology, such as SEMrush. We’ll figure out how easy or difficult certain keywords are to incorporate while also finding which phrases your top competitors prefer, and use that information to create a content plan for the expert writer who’s going to make you really stand out. Speaking of which, every Hundred Rubys writer and editor are matched with clients based on the kind of writing style that makes you swoon.

This stage is when we build a new content marketing strategy that elevates your brand to the next level. This means new navigation, SEO keyword goals, and business objectives so that the writer we match you with knows exactly how to craft the new you. We always cross-check content with duplicate content tools and ensure that content is always edited and approved by you. Content is positioned to help your organic ranking rise from the go-live date.

Our graphic designers will also be carefully prepped on your goals and preferences, which will allow them to create stunning mockups during this collaborative process. We’ll pinpoint the perfect color palette, imagery, and design elements to showcase your expertise. From your reviews to before/after photos and testimonials, an incredible design is worth well over a thousand words.

Now that we have the content (all approved by you), we’ll build a technically-adept website that marries form and function. It’ll be a visual knockout and also have its SEO priorities straight. That’s beauty and Your website will be set up for success from the navigation and business goals to content strategy and design elements. We will consider every single detail.

At this point you will have already seen and approved your website before the go-live, but there’s something special about the real deal. When this happens, you’ll already be comfortable with your individual login access and can give it one last review before it makes its debut. At Hundred Rubys, we believe you own your website (as it should be!), and the go-live is when the website is transferred to your host account. We have a diligent pre-launch checklist that is strictly followed to ensure that SEO, Google Analytics, goal reporting, heatmapping technology, and a solid 301 redirect plan are all in place. Stringent testing continues for up to five days to verify optimal functionality, testing, and performance.

After the go-live, we move into active marketing talks and start setting the standard for ongoing content marketing, paid advertising, email marketing, and social media marketing. Our highly skilled account managers won’t compromise on strategy—it’s the backbone to choosing the tactics that meet your goals.

Our Partners

We partner with companies that excel in marketing automation, lead generation, and creating results for our clients.

See What
People Are Saying

This has truly been such a relief of fresh air as so many larger companies felt as if they already had all the answers. Well, I can tell you first hand that is NOT the case. If we pull our google analytics number from the last time we were with the large agency to where we are now with Hundred Rubys we are up 500% in website traffic. That is no joke. I often go back to look at those reports to see how far we have come.”

Google Review*
Chelsea, Director of Marketing, Dr. Shaun Parson Plastic Surgery

Why Work With Us

Our entire team is truly talented, and we aren’t too modest to say so. It’s also what has helped our incredible 90.9 percent client retention since 2015. On average, we increase our client’s Google organic rankings by 358 percent by year three, and those are figures you can count on. We’re mad about details, and our clients love our work.

Why Work With Us

Hundred Rubys Website Performance

Client Results

Working with Hundred Rubys means that your digital presence starts with your website, but that’s just the beginning. Long-term success requires taking that website and using it as a tool to continue to achieve your goals.

Measuring website success can and should be done in multiple ways. Our clients value stats, and these will show that their businesses are showing up in more search results (and higher up in those search results). This all leads to more phone calls, more lead generation, and more revenue. Here are some real stats from multiple client case studies:

623

New digital items ranked by Google, in 9 months

269%

Increase in monthly call volume,
in 9 months

397%

Increase in monthly Google organic visits, in 2 years

618%

Increase in mobile visits, in 2.5 years

Results

Frequently Asked Questions

Fine isn’t always good enough. Your website is the hub of your entire digital marketing presence. It’s the basis of every other marketing activity. It can’t be just fine. You’re working with us because you want a website that’s great. You want to be as successful as possible. You want more revenue. This all starts with a website that’s so much more than “fine,” and that requires correcting it from the ground up. This is how we can figure out what’s working, what’s not, and “fixing” a lot more than the basics.

There isn’t a one size fits all figure. The cost of a website depends on many factors. We’d love to put together a proposal for you after we find out more about you, your business, and your goals. You might need 20 pages, 15 before/after galleries, and to transfer 15 blogs. Maybe you need 100 pages, 200 before/after photos, and 400 blogs written from scratch. The average range is $6,000 – $20,000.

Again, it depends, but the average range is 90 – 120 days. Sometimes it takes more and sometimes it takes less. Our goal is to complete a website in 60 days, but there are a lot of important cooks in the kitchen (including you and your team). 90 days is a more comfortable goal, but regardless of the timeline, you’ll always have a dedicated point person to check in on progress.

Sadly, no. At Hundred Rubys we take our relationships seriously, and we’re very particular about the clients we work with. We want long-term partnerships where we understand you as a company and will be able to continuously and constantly improve search rankings, start paid campaigns, experiment with video marketing, review performances, report on findings, and build on last month’s successes. Flings just aren’t our thing.

We love WordPress (and no, we don’t get paid for saying so!). It’s the CMS we use because it creates gorgeous websites your clients and customers will adore, and it’s also very easy to use. WordPress is intuitive, powerful, can be customized, is fantastic for SEO, and even someone who’s never even considered “making” a website before can use it.

Yes, absolutely. This is one of the main ways we’re different than other agencies. You choose where you host your website. Unlike other agencies, we don’t do a multiple server setup. The multiple server setup makes it so that when you leave that big agency, your website is given back to you in pieces. If you’re shopping around, always ask if an agency uses a multiple server setup. That’s a mess you don’t want to get into.

We do! Or you do! Whatever you’d like. We’re more than happy to continue maintaining your website after it goes live, but if you have an internal team who will take over, that works for us, too. We have some clients that have high-skill staff that make basic upgrades, but you’ll probably want us to tackle the more complicated upgrades. No matter what you have in mind, know that we’re always available and have your back in the digital landscape.

We have a monthly agreement with all clients to send out comprehensive reports. We’ll monitor your site, make necessary theme and plugin updates, identify issues, work with your hosting company as needed, and evaluate Google Analytics for performance. We can schedule weekly or monthly calls and will keep giving you recommendations to further optimize your site.

A lot of clients enjoy chatting with us on a weekly basis, and we’re happy to connect as often as you like. It gives you peace of mind and you don’t have to worry about logistical issues. You can trust that everything is being handled by us—because it is.

There are tremendous benefits for everyone if we do! You get the backlinks and attention in your local market while boosting credibility that you hired a reputable agency who does great work. We love showing off our client websites too! Of course, if we sign an NDA we won’t feature you on our website or put any copyright info in the footer of your website.

Contact Us

Call us, we’d love to learn all about you! We’re here to discuss where you are and where you want to be. Let us put together some recommendations and show you the difference a small agency can make.

Contact Us