Social Media

If you ignore people, they’ll ignore you. That’s how it works in the real world, and on social media. It’s essential to have a well-rounded social media program that tells your story, educates visitors, and makes people want to know more. “Social” is your platform to tell visitors why you’re awesome (without actually saying it).

Social media marketing is a key element to any content marketing program. It’s a way to reach your target market, as well as markets that might not find you any other way. Increasingly, people are preferring social media over any other communication tool. Depending on your business and location, you might want to prioritize Facebook, Instagram, YouTube, LinkedIn, or a number of additional platforms.

Why Social Media Matters

SEO Search Engine Marketing | Hundred Rubys Digital Marketing, Seattle

You can use social media to inform your customers and instill their confidence in you while adding in some digital mojo to have a serious impact on your organic rankings. You get a lot more than a good feeling when your post is liked or shared multiple times. This type of social media engagement encourages customer loyalty while also improving your referral traffic. But the biggest benefit of all? Social media lets you communicate directly with your potential customers. Now that’s smart business.

Social media marketing isn’t just about posting images and sharing stories. It’s a tactic to show a different side of your business while offering an extraordinary opportunity to improve your overall authority. Social media can send more signals to Google to say that your posts (and business) are worthy of attention.

Hundred Rubys
Social Media Program

Social media marketing is a kind of inbound marketing that puts you directly in front of the people looking for you. However, how you communicate on social media is a delicate dance. It requires having a conversation without veering into hard sales territory. The voice and interaction needed on social media demands that you be friendly and laidback, while still communicating well.

Few business owners and managers have the time, experience, or knowledge to execute a stellar social media program. That’s why our program starts with an editorial calendar that implements your business objectives. When integrated with our Monthly SEO Strategy Program, many clients enjoy knowing we have the essentials running smoothly as we discuss next month’s plan of attack as part of our regularly scheduled calls. We recommend about 20 social posts per month to keep the digital conversation flowing.

When choosing topics, we love getting your input. From sending us photos of your office to new product arrival information or details about a complementary nearby event, keep us posted! Nobody knows your business better than you—but we’ll take care of perfectly relating that information to your social audience.

We’ll also design custom graphics that are tied into your website design. Every single social media post is strategically planned to go live on the perfect day and time so you get the most referral traffic and benefits with each post.

Hundred Rubys
Social Media Program

Social media marketing is a kind of inbound marketing that puts you directly in front of the people looking for you. However, how you communicate on social media is a delicate dance. It requires having a conversation without veering into hard sales territory. The voice and interaction needed on social media demands that you be friendly and laidback, while still communicating well.

Few business owners and managers have the time, experience, or knowledge to execute a stellar social media program. That’s why our program starts with an editorial calendar that implements your business objectives. When integrated with our Monthly SEO Strategy Program, many clients enjoy knowing we have the essentials running smoothly as we discuss next month’s plan of attack as part of our regularly scheduled calls. We recommend about 20 social posts per month to keep the digital conversation flowing.

When choosing topics, we love getting your input. From sending us photos of your office to new product arrival information or details about a complementary nearby event, keep us posted! Nobody knows your business better than you—but we’ll take care of perfectly relating that information to your social audience.

We’ll also design custom graphics that are tied into your website design. Every single social media post is strategically planned to go live on the perfect day and time so you get the most referral traffic and benefits with each post.

Social Media Mix

What does the ideal mix of social media posts look like? This will vary client to client. It depends on your location, your business, time of year, and a number of additional factors. However, it’s important to avoid the “me, me, me” syndrome of social media that can drive users away. You don’t want to come off as a car salesman. Social media marketing is about creating relationships, not dominating a soap box.

It’s not enough to have an active social media program on your platform(s) of choice. You also need reporting on competitive benchmarking from powerful, enterprise-level platforms. We use Sprout Social, which is considered the gold standard for social media reporting. We create reports that show a number of metrics and have easy to read graphics that reveal post history engagement, comments, clicks, demographics of those who engaged, and your competition’s results for the month. Every month, you’ll get a breakdown of how your social media marketing performed.

What does the ideal mix of social media posts look like? This will vary client to client. It depends on your location, your business, time of year, and a number of additional factors. However, it’s important to avoid the “me, me, me” syndrome of social media that can drive users away. You don’t want to come off as a car salesman. Social media marketing is about creating relationships, not dominating a soap box.

It’s not enough to have an active social media program on your platform(s) of choice. You also need reporting on competitive benchmarking from powerful, enterprise-level platforms. We use Sprout Social, which is considered the gold standard for social media reporting. We create reports that show a number of metrics and have easy to read graphics that reveal post history engagement, comments, clicks, demographics of those who engaged, and your competition’s results for the month. Every month, you’ll get a breakdown of how your social media marketing performed.

Prefer to run your own reports? That’s no problem. You’ll always have access to the Sprout Social account to monitor comments, further engage, and have the exact amount of control you’d like.

Have you thought about buying an ad on your preferred social media platform? They all have an option for a Pay Per Click (PPC) program. This can be highly effective and drive even more traffic to your social media channels. A lot of clients like PPC programs for Facebook Ads, Facebook Lead Gen, Google Display Ads, Geofencing, Linked In Ads, Instagram Ads, YouTube Video Ads, and of course Google Ads. Learn more about our paid advertising programs and the many benefits it provides to your overall success.

Mixing It Up

Here are a few examples of highly effective posts we’ve executed that might be part of your monthly plan:

  • Content program articles
  • Email newsletter signups
  • Specials and Events
  • Office photos
  • Article shares
  • Employee birthdays
  • FAQ answers
  • Featured reviews
  • New product arrivals
  • Video demonstrations

Mixing It Up

Here are a few examples of highly effective posts we’ve executed that might be part of your monthly plan:

  • Content program articles
  • Email newsletter signups
  • Specials and Events
  • Office photos
  • Article shares
  • Employee birthdays
  • FAQ answers
  • Featured reviews
  • New product arrivals
  • Video demonstrations

See What
People Are Saying

From an analysis of your website, benchmarking competitors, assigned writers to elevate the tone of your brand, and the agency level access to unlock the potential with Yelp, Hundred Rubys offers an in depth solution to problems you didn’t know existed. I have moved jobs and each time I couldn’t wait to work with Hundred Rubys.”

Google Review*
Noah Jones

Hundred Rubys Social Performance

Client Results

When you have a social media program marinated in secret sauce, you get a lot more than more comments, likes, and followers. This popularity extends to increasing mobile traffic, call volume, and more. Take a look at some results from our clients.

249%

Increase in website visits, in 1 year

389%

Increase in Facebook followers, in 3.5 years

913%

Increase in overall web visits, in 3.5 years

23,733%

Increase in website visits from social media, in 4 years

Results

Featured Clients

Take a look at a few featured clients, fabulous reviews, and some key results that could be yours.

Featured Clients

Take a look at a few featured clients, fabulous reviews, and some key results that could be yours.

Contact Us

Social media marketing can be incredibly powerful, but only if it’s handled with finesse. It can help increase trust and confidence in your target audience while better showcasing your brand to the world. There are so many functional purposes to social media beyond “just sharing.” If you want to drive more traffic to your website and curate your best image online, it’s time to get social. We’ll help you create the ultimate social marketing program starting today.

Contact Us