SEO

Everyone loves to E-A-T! That’s expertise, authoritativeness, and trustworthiness. They’re the bones that determine a website’s value, and it’s huge when it comes to how Google perceives—and ultimately ranks—your website. As long as there’s a search engine like Google, SEO will remain essential for any digital marketing program.

If you don’t exist online, you might as well not exist at all. That’s the unofficial motto for every business. People have to know you exist if they’re going to choose you and your company. Search engine marketing (SEM) is an umbrella strategy that’s all about helping people find you when they search for you (or businesses like you) and covers ooh so important practices such as search engine optimization (SEO).

Search Engine Optimization

Consider this scenario: Someone needs to find a dermatologist (hey, that’s you!). They Google “dermatologist Scottsdale” (pretend that’s where you’re located). The reason certain websites pop up first is due to search engine marketing. Studies show that most people don’t look beyond the first few results. Almost nobody looks past page one. You can’t just exist online. You need to dominate keywords and keyphrases that correlate to your business.

Potential customers and clients are also increasingly searching for sites like yours on mobile devices. That makes winning at search engine marketing even more challenging, but don’t worry. We’ve got you. It’s all about SEO (search engine optimization), which is a constantly evolving set of best practices that helps you rank as high as possible in non-paid search engine results. We’re proud at how our comprehensive SEO program creates content in multiple forms for multiple channels. This strategy is designed to get more people searching for “your” keywords and keyphrases.

 We take great pride in our comprehensive SEO program that creates content in many different forms on multiple channels and associate keywords and phrases that represent your business.

SEO Signals and Website Rankings | Hundred Rubys Digital Marketing

Featured Clients

Take a look at a few featured clients, fabulous reviews, and some key results that could be yours.

Why Is Search Engine Optimization So Important?

When we say “search engine,” we usually mean Google. It’s overwhelmingly the dominant search engine for all websites, and feeds up to 96 percent of all website traffic. It’s already captured a huge market, including your market.

It’s easy to understand why Google wants to match people “Googling” things to the best, most relevant websites. If that person looking for a dermatologist in Scottsdale gets results linking them to a hair salon in Austin or a mobile spray tan business in California, that’s not very useful. If this was the case, people would stop using Google—and Google certainly doesn’t want that.

The “searcher’s intent’” (that of your potential client) is critical. The right results must be displayed at the right time for Google to maintain its dominance. That’s why Google updates their SEO algorithms hundreds of times each year. Most of these changes are minor, but there are big updates that dramatically change how results are shown. Here’s the real kicker—nobody except Google knows exactly how these algorithms work, when updates happen, and who exactly will be impacted. No one. If another agency tells you differently, be wary.

Don’t get us wrong. At Hundred Rubys, we love Google – and we’ve earned Google Partner status. We’re so obsessed that we’re always deep in the latest industry news so that we’re first when there are any hints of SEO changes or updates. That’s where our love to E-A-T comes in, too. Expertise, authoritativeness, and trustworthiness are the three factors Google uses to determine a website’s value.

Your Expertise is conveyed through your web content. Your Authoritativeness is revealed in how your content marketing program influences others and how frequently it’s shared. And your Trustworthiness is assisted by your spam blocking, white-hat (good) SEO tactics, your backlink profile, your SSL, and much more. Nobody likes a bad, spammy site—including you, your clients, and Google.

All of our websites are built with cutting-edge technology. This is showcased in rankings that climb and benefit clients like you. We do all the SEO research, stay on top of the changes, and then give recommendations to you based on what Google is doing. SEO is a moving target, and it’s critical that you have a comprehensive SEO program that earns organic rankings that are high enough to make you searchable even with stiff competition. SEO is a game. And we play that game well.

See Real Client Results

Measurable Results in
Search Engine Marketing

Marketing FAQ's | Hundred Rubys, Boutique Digital Marketing, Seattle, WA
Goal Reporting | Hundred Rubys Digital Marketing

Reaching New Customers On Phones

Elevated marketing efforts resulted in new patients. In 9 months, monthly visitors on mobile phones increased from 2,806 to 11,103.

Marketing FAQ's | Hundred Rubys, Boutique Digital Marketing, Seattle, WA
Goal Reporting | Hundred Rubys Digital Marketing

New Agency, New Growth

The client left a well-known SEO agency for Hundred Rubys. Previously, monthly visitors averaged 1,500. Currently, monthly visitors now average 7,500.

Marketing FAQ's | Hundred Rubys, Boutique Digital Marketing, Seattle, WA
Goal Reporting | Hundred Rubys Digital Marketing

Increased Monthly Call Volume with Call Rail

Call Rail call tracking was set up and unique numbers created for each campaign resulting in increased call volume from 143 to 537 per month.

SEO, Hundred Rubys, Boutique Digital Marketing, Seattle, WA
Goal Reporting | Hundred Rubys Digital Marketing

Google Organic Growth with SEO

A new business now has 3,346 monthly visitors driven exclusively from Google organic search (excludes paid, social, or referral sources) in just 3.5 years.

Marketing FAQ's | Hundred Rubys, Boutique Digital Marketing, Seattle, WA

Reaching New Customers On Phones

Elevated marketing efforts resulted in new patients. In 9 months, monthly visitors on mobile phones increased from 2,806 to 11,103.

Goal Reporting | Hundred Rubys Digital Marketing
Marketing FAQ's | Hundred Rubys, Boutique Digital Marketing, Seattle, WA

New Agency, New Growth

The client left a well-known SEO agency for Hundred Rubys. Previously, monthly visitors averaged 1,500. Currently, monthly visitors now average 7,500.

Goal Reporting | Hundred Rubys Digital Marketing
Marketing FAQ's | Hundred Rubys, Boutique Digital Marketing, Seattle, WA

Increased Monthly Call Volume with Call Rail

Call Rail call tracking was set up and unique numbers created for each campaign resulting in increased call volume from 143 to 537 per month.

Goal Reporting | Hundred Rubys Digital Marketing
SEO, Hundred Rubys, Boutique Digital Marketing, Seattle, WA

Google Organic Growth with SEO

A new business now has 3,346 monthly visitors driven exclusively from Google organic search (excludes paid, social, or referral sources) in just 3.5 years.

Goal Reporting | Hundred Rubys Digital Marketing

See What
People Are Saying

When looking for the right digital marketing company it is important to have a clear understanding of contractual items and goals. Hundred Rubys is the ONLY agency that clearly outlines the action plan for success. Even more impressive, the supporting reports provided to help grow your business leave no stone unturned.”

Google Review*
Noah Jones

Improve Your SEO
With Hundred Rubys

Back in the day, “optimizing content” to be found by Google was the end-all goal for most digital marketers. The only thing they cared about was getting top rankings for keywords, and it was a lot simpler then. But Google has evolved—and so have goals. Getting these high rankings is tougher than ever thanks to more competition and Google making it more challenging than ever to get these high rankings. Our goal is not simply to make you visible (anyone competent can do that), instead we ensure your website continually earns organic rankings and conversion-generating traffic that results in leads for your business. That’s advanced SEO.

Factors in SEO

A number of factors go into your rankings, and not all of them are linear. Getting to be number one in the rankings is just part of the puzzle now, not the whole shebang. It’s still about the right content getting to the right audience at the right time, but SEO is much more demanding and sophisticated than it used to be.

Today, SEO is one of many tactics in a marketer’s arsenal. Content has to be high-quality, fresh, original, and help establish you as an expert in your field. A good SEO program includes identifying the constantly-changing keywords and keyphrases of your business, and a whole lot more. There are now H tags, optimizing content that used to be ignored (like video descriptions), and a slew of basics that are part of the SEO must-have strategy today.

Build High-Performing Website

That’s why we begin our partnership with you by making a brand new website. We want our joint journey to set sail with compelling content, great design, and a setup that launches a flawless digital marketing campaign. That’s when our SEO program really begins. Of course, a killer design is important, but high skill in content marketing, as well as technical SEO, are just as important.

Why Working With Us Matters

Our clients appreciate our boutique business model because it creates opportunities for us to work together at a strategic level. It helps keep us ahead of the industry standards and ensures we perform well beyond what your competitors are managing. Our SEO practices keep up with Google and feature consistent implementation. We’re always monitoring 404-page errors, adding redirects, and making sure our internal site structure is perfect. We install content delivery networks for even faster browsing and watch out for any errors being reported by using the latest tools.

We’re all about transparent reporting, so any situations are addressed with facts—not feelings. We back performance with comprehensive reporting. Want to know more? Check out a few ways boutique strategies benefit clients like you below.

Why Work With Us

At Hundred Rubys, we’re completely different than any other agency you’ve met. How do we know? Because our clients tell us all the time. There are common and unfortunate deficiencies in big SEO and marketing agencies. If you’ve worked with a big agency, you know what they are and you’ll be thrilled at the different approach we take.

Hundred Rubys
SEO Program Highlights

Account Management

Our high-level account managers are well-versed in strategic marketing and always up to date on your account performances.

Detailed Monthly Reporting

Get SEO organic ranking reports from SEMrush featuring Google Analytics web traffic data, organic keyword positions and changes, competitive intelligence and benchmarking, call volume and form fills, and Google My Business. You’ll know exactly how your website and marketing efforts are performing.

Quality, Professional Work

You’ll unknowingly ask us to do something spammy, and we’ll politely say no. Our work is always above-board, white-hat, and consistent. This is what makes us successful and we won’t ever compromise – details matter.

Account Management

Our high-level account managers are well-versed in strategic marketing and always up to date on your account performances.

Detailed Monthly Reporting

Get SEO organic ranking reports from SEMrush featuring Google Analytics web traffic data, organic keyword positions and changes, competitive intelligence and benchmarking, call volume and form fills, and Google My Business. You’ll know exactly how your website and marketing efforts are performing.

Quality, Professional Work

You’ll unknowingly ask us to do something spammy, and we’ll politely say no. Our work is always above-board, white-hat, and consistent. This is what makes us successful and we won’t ever compromise – details matter.

Frequent Calls

Enjoy weekly or monthly calls to go over SEO, your account, and talk about the latest recommendations for even better SEO and marketing results. After a thorough review of your account before your calls, you’ll hear spot-on recommendations, updates on current program performance, and time for open-ended discussion to questions you have about web, marketing, or other programs. Our SEO program is the foundation but we always make time to review the performance of your paid advertising, content marketing, email marketing, and other programs that create your digital platform. We’re a team, let’s discuss!

Strategy Always Comes First

Strategy is the plan, tactics are the actions. Strategy always comes first and is at the core of every decision we make.

Thoughtful Recommendations

We are not “yes” people. Expect to have your knowledge of marketing challenged and be open to ideas that might sound crazy, but we think they just might be what you need. We don’t say yes to you because you want to hear it. This is why you’ll know when we make a recommendation, it’s well thought-out and likely to create results.

Custom Content Curation

Check this out—content curation recommendations customized for you based on your performance to date, business priorities, and search engine rankings.

Our Partners

We partner with companies that excel in marketing automation, lead generation, and creating results for our clients.

Frequently Asked Questions

By far, Google is the most-used search engine. It updates its algorithm several times each year. But why does this matter? It’s “just” a search engine like Bing or Yahoo, right? A search engine has one job: to connect searchers with the most relevant content they’re searching for.

Search engines may be used by a number of browsers, such as Chrome, Safari, Firefox, Internet Explorer, and Opera. When we looked at our client’s data, we found that 92 – 96 percent of all traffic was coming from Google and that 70 percent of users were using Chrome or Safari. Those figures are in keeping with other studies.

It’s clear that Google is the crowd favorite, which means it calls the shots in this SEO game. And we’re in it to win it.

An algorithm is a set of rules and practices, and Google’s is always changing their algorithms. There are over 600 algorithm updates every year on Google, and they like to keep the full details top secret. Each change might increase or decrease your search results rankings. However, there are a lot of SEO experts who do nothing but watch for subtle signs of Google algorithm changes. Sometimes Google makes official suggestions, too. We stay on top of all the industry news so that we can adjust your website SEO factors as needed.

Both SEO and SEM are designed to increase visibility in search results. Because “search results” is a broad term, we find how people use these terms is tied to the services they offer. Specifically, Hundred Rubys is a digital marketing agency and we define SEM as an umbrella term that encompasses SEO, paid advertising, social, mobile, Youtube, and website optimization – essentially any activity that might appear in search results. SEO is strictly activities that work to improve organic search results and might include website optimization, metadata, schema data, and more. We find that individuals or agencies that offer one component of search engine marketing such as paid advertising or social media, they will still refer to their efforts as SEM activities.

First and foremost, every business is in the same boat. With an evolving marketing landscape, we have to accept that it’s impossible to guarantee results when the target is continuously moving in unpredictable ways. Hundred Rubys works with clients to understand their market, business goals, and competition and will work to build an actionable plan. That’s why our partnerships with new clients start from the ground up as we need to set up the website and marketing programs in particular ways that have proven to create organic rankings for our clients. No, results are not guaranteed, but we’ve always achieved our goals and exceeded expectations on what marketing share we can capture for our clients. We invite you to check out a few SEO results that we’ve earned.

It depends on the local market you’re in, the budget, and the competition and we invite you to check out a few results we’ve achieved.

Let’s say you’re a plastic surgeon in Salem, Oregon (1+ hour from the major city of Portland, Oregon) and have a population base of 400,000. You might have three competitors in your local market and see top 10 search engine rankings within a few months for most keyphrases and with diligence, maybe 1 year for the more competitive terms when you’re also competing against Yelp, RealSelf, Health Grades and other businesses that are vying for the same space. In smaller markets, we could potentially have a new treatment or services and we put up a page and see first page results within a few days.

Let’s compare these results to a prominent Scottsdale, Arizona dermatology group in a local market of millions, which also comes with many more dermatology offices vying for the same organic rankings results on the first page. In these scenarios, paying careful attention to the competition and making sure every marketing effort is pixel perfect will create consistency and you’ll earn rankings over time. We have experience seeing organic rankings jump in 2-6 months for most terms, with those heavily trafficked terms being a constant battle to keep in the top 5 of results when competing with review sites such as Yelp or these mega dermatology groups that own hundreds of practices in the area. The practice in Scottsdale will have to pay far more money to compete in paid advertising as well.

Hundred Rubys works first to define your goals, understand your local market, and will put together a budget for your custom tailored marketing efforts that will allow you to succeed. Unlike most agencies, we do not have one all-in price “for SEO.” It’s a bit of a misnomer for boutique agencies because “doing SEO” doesn’t cost anything; instead, the tactics you employ to create signals and tell the world you exist is where you’ll spend your budget with us. And these items are a la carte as your marketing efforts should evolve with time, and we want you to try new programs to determine what works for your particular business.

All clients have us create their website and pursue a content marketing program. Clients that take that a step further actually see more exceptional results when we run their social media, paid advertising, and more. Check out our content marketing, social media, paid advertising, and email marketing programs for more information on how our program works.

The goal of SEM is to let you exist to the world and make you an option for people to call you. Think of it this way – on the first page of results, and you have a variety of opportunities to be found. You might have a Google Ad, a YouTube video, site links, several blogs, and, gasp, a webpage with all your great content. Being #1 becomes less relevant when you’re “owning” your presence on the first page. Remember, nobody except Google knows exactly how these algorithms work, when updates happen, and who exactly will be impacted. No one. If another agency tells you differently, be wary. The difference in working with Hundred Rubys is that we educate clients that being #1 tomorrow isn’t realistic nor should it be your goal. That’s because you will be far more successful if you see that our job is to make you exist to the world and you will be thrilled when we triple call volume in 9 months, and increase traffic from Google organic results by 600% in a couple of years.

Many competent marketing professionals can make websites visible to Google, that’s basic SEO. Hundred Rubys goes well beyond the basics, and with our websites, SEO program, content program, and a variety of other tactics, an ecosystem is developed that creates trust and authority in your business. That also allows you to complete long-term for organic rankings in your local market. SEO isn’t simply making you visible, it’s a process to make you compete for highly competitive keywords and keyphrases that people use in Google when looking for businesses just like yours.

Hundred Rubys SEO Performance

Client Results

SEO results are very measurable and easy to view when you’re looking at Google Organic traffic over a specific period of time. Here are real stats from real clients:

623

New digital items ranked by Google, in 9 months

78%

Increase in monthly Google organic, in 1 year

80%

Priority keyphrases in top 10 rankings, in 3.5 years

585%

Increase in monthly Google organic visits, in 3.5 years

Contact Us

All on board the SEO train? It’s a wild ride and we’re happy to go on this journey with you! Let’s schedule a call so we can learn all about your needs. We’re happy to evaluate your website and tell you where you’re performing well, where you’re not (and why), and pinpoint some key issues. This chat will do more than highlight your SEO wins and losses. It also gives us a chance to show you what we’re made of. You’ll quickly discover just how knowledgeable we are, while getting confirmation of what you’re doing right.

You’re not supposed to be a search engine pro (that’s our job). And if you’re confused about all of this SEO and SEM stuff? Don’t worry. Most business owners and managers are in the same boat. If it were easy to become an expert in search engine marketing and optimization, everyone would be doing it.

We’re ready to tackle this first step with you. We’ll create a proposal and a game plan that’s uniquely tailored for your business. All it takes is one phone call to get started.

Contact Us