Marketing

Business owners must work on their craft while running a business. With a plethora of marketing vehicles available to small business owners, it' is difficult to know what to pursue, if it's working, how it's working, and who will be doing the work. Hundred Rubys gets...

People like to settle. They get comfortable. Complacent. Follow Status Quo. Which quickly turns into creating more of the same, average, boring marketing efforts that your competition creates because it’s easy and everybody is going it. We deal with frustrations, ultimately becoming blind to them....

Local search engine optimization is a powerful digital marketing strategy for business owners wanting to sell to local customers, if you’re not showing up in local search, you’re missing out. Here are a few best practices you should know about - contact us if you’d...

We’ve been on many marketing calls with a variety of business owners and while each client is unique, there are a few key marketing tactics we’d recommend to the vast majority. #1: Your website is foundation for all marketing efforts Every component of your marketing plan is going...

This week's stat comes to us from the Econsultancy blog team comprised of super geeky marketing experts who know their stuff. According to Marin Software’s second annual Digital Marketing Manager’s Census, an alarming number of senior marketing professionals still haven’t properly grasped digital. 39% of senior...

This is such an important questions - especially for businesses looking to instill their business as THE go to place. So how can blogging be related to establishing expertise? Read on people. Benefits of Blogging Blogging is not just about pushing out content to your audience as...

One of the most common questions I get is "how do I know if marketing is working?".  This is a fundamental question and yes, yes, yes, there are ways to address it. You need to start by looking at Google Analytics and know what the...

I get many questions from prospective clients stating they have extra money and they want to know where they should spend their hard earned dollars. This is a great question! No need to simply dump money into what you think needs to happen. Ask me...

Digital Marketing Outsourcing Digital Marketing is a complex ever-evolving machine that needs time, attention, and a lot of love. I see a lot of businesses try and really master one concept of marketing. However, mastering one channel will only provide incremental improvement. You need a well-rounded...