Email’s our secret—okay, not so secret sauce. But how do we get new email subscribers for you? Through our powerful contact form opt-in, which is then sent directly to your email marketing company. We craft the perfect email that has something for everyone while increasing trust and confidence in your business. At the same time, “signals” are sent to Google to let them know that people care about you and what you have to say.
Email marketing is one of the most well-known types of marketing—and one of the most profitable. It encourages loyalty while enriching your brand. It’s an easy way for people to refer their friends to you. Plus, email marketing helps your brand stick in the reader’s minds when they’re considering additional services.
How to Build a Subscriber List
You know you need a thriving subscriber list, but what if yours is at a stalemate? At Hundred Rubys, we develop a rich email marketing program for you that starts with your current contact forms. Revamping (or creating) the contact form on your website with a checkbox to opt into your email newsletter is the first step. This automatically gives your audience a choice, and that means you have a leg up on the competition.
Email subscription boxes on dedicated pages, the footer of your website, and other key areas can help increase opt-ins, too. With marketing automation features, email addresses are sent directly to your email provider in a formatted list. We can also notify you via email, a Slack account, or Google Sheets to back up your subscriber updates, if you like to keep track of your data in real-time.
The emails we create for your work in tandem with our monthly content marketing program, social media, and other programs. We can build an email marketing campaign into your monthly program or design a one-off email as needed. When we work together, we can create a well-rounded campaign that incorporates email to best serve you and your customers.
During our routine calls, we can discuss topics and goals for the coming month, selecting up to three topics to include in the email. Every email is written and edited by our team to ensure high-quality, engaging content.
Every newsletter we create is carefully crafted so that there’s something to entice every reader. It’s never all promotional, and always designed to be easy, fun reading. However, it also works as a promotional vehicle for your specials in order to drive traffic back to your website. Engagement signals are sent to Google, letting the search engine know that your content matters. This type of marketing is extremely powerful because it makes Google happy while increasing loyalty and driving sales.
People Are Saying
People Are Saying
The marketing knowledge to blend different concepts for the ultimate strategy provides a balanced approach to digital marketing. While I have been impressed by the writers, web design, reports, and more, Angela questions everything to ensure you’ve considered every angle. The unique vantage point she provides kept our business from making bad decisions. And when we stubbornly ignored her input, she was there to help clean up our mess.”
Email marketing means more subscribers and higher sales, as well as more mobile views and better metrics in Google Analytics. Consider how email has enhanced these client success stories.
Are you ready to start or freshen up your email campaigns? Contact us today and let’s start talking topics, goals, and designing the kind of newsletter content your audiences wants to see.