Content Marketing

We’re passionate about creating real connections between businesses and their customers. That’s why we create fresh, relevant content to establish you as an expert and tell Google what you’re all about. Combine this with an integrated marketing campaign, and this level of content marketing gives you a higher ranking in search engine results.

Content marketing is a tool that savvy marketers use to further distinguish you and your business from the competition. “Content” of course describes what you do and how you do it. It can be text or visual. However, when used correctly, it’s a compelling means to tell your story.

At Hundred Rubys, we take content marketing above and beyond. We utilize it to showcase your expertise, leadership, and make you as visible to Google as possible. This is how your organic search ranking climbs. We prioritize unique content because that’s what you need to succeed.

How do you think people find your business? This is one of the first questions we ask our clients. Every time, the answers are the same—referrals from current customers and repeat business. But businesses wish that people found them online.

Don’t get us wrong, we love a great retention program that leads to more referrals. Word of mouth is strong stuff. However, if you really want to grow, customers need to discover you online. Your best customers might be the ones who don’t know you exist yet.

Refined Dermatology Web Design | Hundred Rubys Digital Marketing

Digital Marketing Secret Sauce

Content Marketing

What is great content? It’s fresh, relevant, and original. It can serve a variety of purposes for your business and is the most important active marketing tactic to continuously curate after a website goes live. Content marketing is using content to engage with audiences. It shows off your personality, can educate and inspire, and can be used to solve a number of problems your customers might be facing.

The value of content marketing

  • Establishes you as an authority on your desired keyphrases

  • Earns organic rankings
  • Demonstrates your expertise and generates buzz
  • Uniquely written, Copyscape and SEO friendly to prevent thin, low-quality content issues
  • Designed as a “support-level” blog that feeds back to the “master-level” page
  • Topics are chosen based on your business goals and ranking priorities for specific keyphrases

  • Integrates with your social media and email marketing programs to increase web engagement and show Google people are interested
  • Showcases specials and events

Most of our clients that have been with us for at least three years see traffic from 40% organic and 30% paid advertising efforts. The remainder is a mix of direct, social, and referral sources. It’s easy to see that organic and paid traffic can be extremely valuable when content marketing and paid advertising become pillars of your business.

Hundred Rubys
Monthly Content Program

We only hire the finest professional writers at Hundred Rubys. They encompass a vast variety of experiences and backgrounds so we can match the best writer on our team with your business and target market. Quality always comes first, and we’re not too shy to say we’re really good at it.

Two Content Programs

One of the most effective tools we use to help increase rankings is centered around creating compelling, unique content for each and every client. That’s why we offer two content programs – our staple monthly content program and leveraging content through complementary marketing activities.

Start Your Content Journey

Our monthly content program centers around your website. It’s the hub for all marketing activities. Website projects kick off with professional writing that captures the essence of who you are and what you do. Next, our writer expands these concepts to tell the carefully crafted story of you. It’s easy to read and design to showcase your talents to Google via rock-solid SEO implantation.

We only hire the finest professional writers at Hundred Rubys. They encompass a vast variety of experiences and backgrounds so we can match the best writer on our team with your business and target market. Quality always comes first, and we’re not too shy to say we’re really good at it.

Two Content Programs

One of the most effective tools we use to help increase rankings is centered around creating compelling, unique content for each and every client. That’s why we offer two content programs – our staple monthly content program and leveraging content through complementary marketing activities.

Start Your Content Journey

Our monthly content program centers around your website. It’s the hub for all marketing activities. Website projects kick off with professional writing that captures the essence of who you are and what you do. Next, our writer expands these concepts to tell the carefully crafted story of you. It’s easy to read and design to showcase your talents to Google via rock-solid SEO implantation.

Combining Content with SEO Priorities

Once the writing is flawlessly completed and approved by you, we begin our SEO Monthly Engagement program. We’ll curate a priority keyword and keyphrase in collaboration with you. Your business objectives are woven in, and we benchmark goals based on where you stand with your old website and where you want to be. Competitive evaluation is also included so you can gauge where you are compared to similar businesses.

This process helps us see how difficult and competitive certain keywords are in your geographic area. If you’re competing locally (as many businesses are), it’s critical to understand how tough it will be to increase your rankings using popular keyphrases. For instance, if you’re a medispa and there are 500 other medispas in the same town, keyword competition will be a lot more challenging than if there were just five competitors nearby. We love a challenge, and we promise to help you capture your market share.

Evaluating Performance Each Month

The third step begins when your website goes live. We’ll use comprehensive reporting tools to track the changes and search results of your unique keyphrases to see how your rankings evolve. Any gaps in business objectives and data on new rankings will tell us where to focus next month.

The fourth and final step is ongoing. It involves establishing you as an expert in your field. This is done with compelling blogs that educate and expire—all while showing Google why you deserve even higher search rankings. Our unique monthly content program is the secret sauce to drive the greatest improvements in Google organic rankings.

Why Work With Us

Strategy is the heart of boutique marketing. Our team is comprised of experts who are highly educated and experienced in a variety of industries, so you can be confident that you’re getting sound advice backed by data. We don’t “feel” our decisions—we research them and we know.

Why Work With Us

Why Fresh, Recurring Content Is Necessary

Our talented team of writers work tirelessly to help you earn more rankings with unique, flawless articles designed to tell Google exactly what to do (ahem, rank you higher). Simultaneously, your audiences are educated and entertained. This content is a perfect addition to your Social Media and Email Marketing campaigns. We recommend 9 blogs per week, but 2 is a great baseline. The exact preferred number will be unique based on your competition and how difficult your keyphrases are. All blogs are scheduled for the forthcoming month, so we’re continuously feeding Google’s appetite for content.

In a way, Google is always “grading” content in order to decide where to position it in search results. That’s why our monthly content program is critical for your success.

Every month, we evaluate your website’s performance and gauge keyphrases to keep building your authority and expertise. Every aspect of our content program is carefully crafted, analyzed, and reported each month so you know we’re on the right track. This also allows us to make adjustments on the fly if necessary (because sometimes world domination requires last-minute modifications).

Why Fresh, Recurring Content Is Necessary

Our talented team of writers work tirelessly to help you earn more rankings with unique, flawless articles designed to tell Google exactly what to do (ahem, rank you higher). Simultaneously, your audiences are educated and entertained. This content is a perfect addition to your Social Media and Email Marketing campaigns. We recommend 9 blogs per week, but 2 is a great baseline. The exact preferred number will be unique based on your competition and how difficult your keyphrases are. All blogs are scheduled for the forthcoming month, so we’re continuously feeding Google’s appetite for content.

In a way, Google is always “grading” content in order to decide where to position it in search results. That’s why our monthly content program is critical for your success.

Every month, we evaluate your website’s performance and gauge keyphrases to keep building your authority and expertise. Every aspect of our content program is carefully crafted, analyzed, and reported each month so you know we’re on the right track. This also allows us to make adjustments on the fly if necessary (because sometimes world domination requires last-minute modifications).

Featured Clients

Take a look at a few featured clients, fabulous reviews, and some key results that could be yours.

Featured Clients

Take a look at a few featured clients, fabulous reviews, and some key results that could be yours.

See What
People Are Saying

What Hundred Rubys has given us is a unique blend and balanced approach to our digital marketing strategies. I love that they outline and develop action plans with us as a partner truly listening to our needs, our desired approach, and what our market/client looks like…Because it is not a large agency, Angela and her team are there for us whenever we need it and take the time to look at all angles of various strategies because they have the passion, enthusiasm and truly care about helping each of their accounts succeed.”

Google Review*
Chelsea, Director of Marketing, Dr. Shaun Parson Plastic Surgery

Additional Ways We Leverage Content

You already know we’ll provide you with perfect content that Google will love to see. With our content marketing program, every month, we review performance and create a content marketing plan to increase your organic rankings for the following month. However, this can involve a number of marketing tactics resulting in additional ways that content becomes important to refresh and update. In addition to organic growth, our additional ways to leverage content extends into every piece of content that’s designed to inspire, engage, and create calls. We’ll work with you to create a series of posts scheduled one month out to promote specials, events, social advertising, encourage newsletter signups and more. The possibilities are endless.

Website Pages

Your website pages are “master-level” content that shows Google and customers that you’re an authority on your services and products. Every page on your website gives compelling reasons why you best your competition. It tells visitors the value you can offer your target market. Monthly blogging is the “support-level” used to bolster the larger concept of “master-level” content.

Social Media

The ideal mix of a social media program incorporates language that isn’t just “me, me, me” – people don’t want to be sold on your skills. Show them what you do, why you are good at it, and be helpful in the process. Create a community and people will be more likely to invite you into their inner circle. Without exception, creating compelling content in a social program is considered a “make or break” as how you write the content is important for your overarching success. While our content program is an absolute must for successful businesses, we find social media is a responsibility that can be shared with an office under the right circumstances.

Email Marketing

Our websites are built with sophisticated contact forms and email signup boxes to encourage visitors to stay connected. We can display a signup form and link directly to your email provider account through our marketing automation program, so there’s no need to check yet another email address just to get visitor signup information. Sending monthly emails written by a professional writer is a great way to foster engagement with customers.

Social Ads / Paid Advertising

Paid advertising is a great way to make your presence known to those looking for a business that offers your services. We offer a variety of paid advertising programs including Google Search, Google Display, Yelp, Facebook Ads, Instagram Ads and more.

Specials and Events

When we say fresh content, we mean right out of the oven. Specials and events are timely content that can help develop a webpage and funnel traffic to that page from marketing efforts like social media and paid advertising.

Directory Listings

Quality content gets shared across many channels. Sharing information creates a “match” in Google based on name, address, and phone number (NAP). Consistent NAP becomes importantly quickly when we consider that Google ignores companies when they simply can’t determine of marketing belongs to one company, or many, with the same name. Yext is a tool that NAP in over 70 directories like Amazon Alexa and Yelp. A lot of businesses, unfortunately, have inconsistent NAP information due to moving offices, and you don’t always keep every outlet updated. Yext forces updates in those 70+ directories and vanquishes inconsistent information. This ensures potential customers find you. It’s important to note that even Yelp is a directory by itself and is fed by Yext so you can see how inconsistent info creates a high possibility of confusion.

Our Partners

We partner with companies that excel in marketing automation, lead generation, and creating results for our clients.

Frequently Asked Questions

Google is always evolving, which means your content strategy needs to keep up. Google’s search algorithm changes hundreds of times each year, and it’s imperative that your online content remains fresh, compelling, and unique. We greatly value unique content because it’s the only way to get the search engine optimization (SEO) results you want.

Our monthly content program is our primary way to influence Google to learn more about you, and operates exclusively as a blogging program. We’ll work with you to determine keywords and keyphrases while building your business objectives. Our team of writers then take on the assignments to create a monthly blogging program designed to increase your organic rankings while informing and entertaining your clients. No matter which other Hundred Rubys programs you may opt into, a strong content program is an absolute must for email marketing, social media campaigns, landing page copy, and so much more. We can’t wait to work with you on your monthly content program, and are available to provide secondary programs to further support your goals.

Unlike other agencies, we’re all about reporting. That’s proof that what we’re doing is working. That’s why we use enterprise-level tools to track your online performance, all backed by Google Analytics and SEMRush data. When your rankings improve (and they will), we’ll be sure we’re on the right track. For most clients, we see a significant boost after go-live, and that’s reported with metrics trending upward even four years later. Take a look at some of our results to get a peek of where you can be.

Yes, we like to make our relationship with you official. Like all good things in life, we take a lot of time and effort to help achieve results for you and we mean business. However, all we ask is a 60-day cancellation notice if you decide to leave—but that likely won’t happen. We work non-stop to earn your trust, and once you see the difference we can make you’ll definitely want to stick around.

We write content well before the go-live date, so there’s plenty of research that goes into finding the perfect place for your blogs. Our writers also get plenty of advanced notice, which allows them to craft the perfect content. Blogs will be posted to your website, but can be further supported with secondary programs like social media posts and email marketing.

Hundred Rubys Content Marketing Performance

Client Results

We identify marketing results by looking at search rankings, the time someone spends on your site, bounce rates, and the kingpin—Google Organic Search results. Take a look at these real results from our clients:

296%

Increase in mobile visits, in 9 months

78%

Increase in monthly Google organic, in 1 year

585%

Increase in monthly Google organic visits, in 3.5 years

3,528

New email subscriptions, in 3.5 years

Results

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Content is at the heart of our marketing strategy. That’s why we’re always evaluating, analyzing, and creating new content that’s easy to read and full of digital marketing moxie. From blogging and web text to social media and special announcements, our content creates signals that tell Google you’re the expert.

When you work with us, we become a team that strategically highlights your unique value. The results? A presence in the digital landscape that’s wholly owned by you. There are hundreds of channels available, and we’ll select just the right content for the right vehicles to drive your message straight to your target market.

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