Small Business Digital Marketing Blog

It's More Than Social Media

Social media isn’t going anywhere and businesses now realize that if they wish to reach their prospects and customers, their online presence in social media is a foundation of their overall marketing strategy. This infographic is a fantastic in-depth look, by industry, medium, and social channel, on how businesses are leveraging social media to connect with consumers.

Pay Per Click and Google Adwords For some companies, pay per click advertising is their most effective marketing channel. It brings a comparatively lower cost per acquisition than other channels and consistently brings high value customers. Get Better Results Many of these companies that are successful with pay...

If you want people to meet your expectations, you have to communicate what you expect. Otherwise, you could fall victim to a miscommunication. As author of the book, Managing Expectations, I’m my own best case study. Here’s an example. A faraway friend named Jack and I...

Why sales and discounts can cause damage and how to offer breaks without devaluing your products. If you're the type of person who shops only sale prices, think about this: Would you want you as a customer in your own business? When I was growing up, my...

Entrepreneur or Working For The Man? This is part of Startup Advice series from our friends at Both Sides of The Table.  Mark Suster is a 2x entrepreneur who has gone to the Dark Side of VC. He joined GRP Partners in 2007 as a General Partner after selling his company...

Even if you're not planning on selling online, a well-crafted site is essential for any business. Q: My business is very small, just me and two employees, and our product really can't be sold online. Do I really need a website? A: That's a good question. In...

Despite the dire numbers in the national unemployment rate, the tech job market has not only recovered – it’s booming. Employers now find themselves in a competitive environment, contending for their industry’s top talent. What many employers don’t realize, though, is that the pressure doesn’t...

Have you ever had customers who want the universe, gift-wrapped and delivered yesterday? Was that a resounding YES I heard? Fortunately, most customers don't demand the impossible. In fact, what they want is exceedingly reasonable. And what's that? Well, switch for a moment from your service provider hat to your customer hat. When you're a customer, what matters to you? What matters when you're at the car dealer, the doctor's office, or the airport? What matters to you when you're on the phone ordering flowers, or awaiting technical support, or ordering a million-calorie pizza and a zero-calorie beverage? Over the years, I've asked many hundreds of participants in my customer service seminars what matters to them when they're the customer. Their responses are overwhelmingly similar, demonstrating that most of us want the same things when we are customers: We want to be treated with respect. We want to be listened to. We don't want to be bounced around or ignored or treated like dummies.

Marketing content is not a science, more like part art and part science. With ever changing regulations, algorithms, and industry trends, it is difficult to pin point what you should say and when you should say it.  Here are some things that we wish we...

Should innovation create uncertainty? Consider this. We don’t like uncertainty. It’s not comfortable.Yet we want innovation. We like creativity. It’s engaging. But innovation creates uncertainty. So while we say we want creativity and innovation we often reject it because it is new, different and risky. It...