Small Business Digital Marketing Blog

Twitter: What The Heck Is It Twitter is one of the more misunderstood social media platforms out there. In a world now full of various internet marketing tactics and strategies, we should work to know if Twitter is right for you and if you are right...

A lot of my clients will want to check in on their own PPC performance and unintentionally hurt their own campaigns. Why? Because you are googling your own campaign, trying to find your ad, and not clicking on it because you don't want to be...

If you're a service provider, customer expectations can pose a major challenge. That's because expectations are wondrous creatures: They grow, they shrink, they change shape, they change direction. They shift constantly, and they shift easily. And how satisfied (or dissatisfied) your customers are is determined...

Your biggest problem is likely that you can't be found my prospective clients. You might be invisible and needing to be seen on Google, or you might be surrounded by so many competitors that you are not standing out amongst the noise. Investing in SEO...

One of the biggest misconceptions my clients initially have is that one posts a new page or blog and whammo - it should be on the first page of search results. This just isn't how it works. SEO was once about keywords and stuffing them...

About 95% of traffic is generated on Google - not Yahoo - not Bing - not any other search engine. It's all about Google. Given the magnitude of the importance, it is critical to make a website as friendly and readable to Google as you...

The popularity of CMS-based websites has been growing constantly, and WordPress is the most used platform by far. At least 19 percent of the entire Internet is powered by the WordPress platform. This number includes nearly half (48 percent) of the top 100 Technorati blogs, as...

"The World According To Steve" - This is a special section of our blog devoted to leadership faux pas, institutional chaos, and flailing attempts to save sinking ships.  Fueled by reader experiences, we encourage you to submit your own "Steve-isms". Asking the right interview questions can...

Responsive Design is In

I've looked at countless client websites and it's undeniable that sites with a responsive design do generate more mobile and tablet traffic over traditional desktop viewing. Said differently, I know that you are viewing this site from a desktop, mobile phone, or tablet. And I know how your client's are searching your own website.