Small Business Digital Marketing Blog

Should your rankings and traffic drop after a redesign? The short answer is No. Last week I published a blog covering 30+ SEO Factors that need to be reviewed before you push your new design live to the world. See that SEO Go Live Checklist...

A proper SEO Evaluation of your website will cover a variety of things that individually or together will tank your SEO when you are switching designs or making updates to your site. It's important to have your designer / developer team have a process in...

Marketing is a massive field when you think about all the various people with varying skill sets. Yes, you have "experts" who do it all. But don't believe this for a second. Remember that you don't want to be the company or consultant that is...

Many small business owners struggle with knowing when to upgrade their marketing materials, let alone their website. Let's review the top three signs that you are ready to make the leap! Top Three Signs You Need A Responsive Web Design Small business owners are sometimes convinced their...

Mobile websites were once a very solid technology that allowed for a mini-version of your website to render on mobile devices on phones prior to 2010. Since that time, the way we view and get information on our smartphones has caused a much-needed improvement in...

When You Should Quit Your Job I like writing on this subject as there are so many bad managers in the world. Yes there are entitled, under qualified employees. But I am referring to how you know your actual workplace sucks and when you should invest...

Long Tail Keywords and SEO Explained Long tail keywords are phrases and sentences that people use to search for and find your products. The rise of digital personal assistants is a great example of how this works. Think about how you talk to Siri - you...

The Verdict Is In! Social and SEO are Linked A very common question I get from business owners surrounds whether or not social media is required to show up well in search results. The answer is hell yeah. Google Wants to Be Right The most fundamental reason is...

I get many questions from prospective clients stating they have extra money and they want to know where they should spend their hard earned dollars. This is a great question! No need to simply dump money into what you think needs to happen. Ask me...

Digital Marketing Outsourcing Digital Marketing is a complex ever-evolving machine that needs time, attention, and a lot of love. I see a lot of businesses try and really master one concept of marketing. However, mastering one channel will only provide incremental improvement. You need a well-rounded...