Small Business Digital Marketing Blog

Hiring and training a new employee is often just as stressful for managers as it is for the new hire. Preparing the necessary paperwork, outlining job responsibilities (especially if you’re creating a new position), and making sure the employee knows the ins and outs of...

Web design in 2015 is about getting engagement. Google tells us that engagement is critical for SEO and bingo it's critical to earn customers too. Check out a few tips on how to build a powerhouse homepage that will help get customers what they need...

Rank Fiskin is an SEO Wizard. If you are in the business, you have to know what he does and stay on top of the recommendations as they apply to your own website marketing initiatives. Did I mention he is a co-founder of Moz? Yeah,...

There is a growing emphasis in the search community that is reaching small business owners. I get this a lot - "was I hit with a penalty?" Or "How do I know if I've been given a strike by Google?" Changes are you haven't. Here...

It's interesting to me that people are still unsure of what Twitter is and how to use it well in 2015. Here is a quick reminder from our friends at Kiss Metrics on why people unfollow you and how you can use Twitter successfully. Why People...

Yep its here! As of April 21st, having a Responsive Website Will be a Ranking Criteria on Google. What Responsive Web Design Means and What Happened on 4/21/15 Simply defined, a responsive website automatically displays the correct settings that will make Web pages viewable and usable according...

One of the most common questions I get is "how do I know if marketing is working?".  This is a fundamental question and yes, yes, yes, there are ways to address it. You need to start by looking at Google Analytics and know what the...

Congratulations! So you've powered through the content, got a nifty design you love, and hit launch to your new web project...

You'll want to add users to Google Webmaster Tools and Google Analytics for a few reasons. I typically see this become an issue when a client is working with an agency and the agency sets up the accounts for the client. When the relationship...

What's hot in 2015? Check out this sweet list of things you can definitely expect to see in 2015! 1. Responsive Design - yes friendly on desktop and mobile devices without being a separate site 2. Material Design - this is the latest design trend that...