Small Business Digital Marketing Blog

Mobile wins with email over Cyber Weekend Movable Ink recently released some data around Cyber Weekend emails, which shows how mobile dominated the channel on both Black Friday and Cyber Monday. Black Friday Email opens: Data based on 36,080,661 email opens. Smartphones dominated Black Friday email opens. 1. Total...

We’ve been on many marketing calls with a variety of business owners and while each client is unique, there are a few key marketing tactics we’d recommend to the vast majority. #1: Your website is foundation for all marketing efforts Every component of your marketing plan is going...

Many people don't understand that Google doesn't tell the factors that give you ranking. There are suggestions, hints, penalties, and lots of clues thought that experts pay attention to. When SEO experts make predictions, you better be paying attention as more than likely they are...

Images and video are an important part of every website as they give another way to make an impression without having to read. Videos are a great way to tell a story in your own words and allow end users to make a connection to...

Hiring SEO help can make or break your company. If you’re thinking about hiring an SEO company, I’ve put together a few questions that can help you make the right choice. Of special note, a great SEO will never charge low prices. If you’re hunting...

Moz has released the results of its 2015 Ranking Factors study, which aims to identify the page attributes most closely associated with a high ranking in Google.  The two-part study consists of a survey of professional SEOs and a large correlation study. This particular study...

This week's stat comes to us from the Econsultancy blog team comprised of super geeky marketing experts who know their stuff. According to Marin Software’s second annual Digital Marketing Manager’s Census, an alarming number of senior marketing professionals still haven’t properly grasped digital. 39% of senior...

What Is A Freelancer? A freelancer might moonlight - test the waters before going it alone and on your own. Typically freelancers are employed by another company full-time and simply take on extra work for clients at night. A lot of business owners get their start...

A significant shakeup in local search occurred on August 7th when Google made the decision to reduce the familiar local pack from seven listings to three listings. Search Engine Journal published a very enlightening article identifying how this might impact local business rankings. Here are...

This is such an important questions - especially for businesses looking to instill their business as THE go to place. So how can blogging be related to establishing expertise? Read on people. Benefits of Blogging Blogging is not just about pushing out content to your audience as...