How we Approach Every. Single. Project.

Experience has shown the best foundation for success is based on a solid marketing strategy. We want to make you stand out, be remembered, and be the reason why customers and clients choose to do business with your company.  Hundred Rubys is at the forefront of digital marketing trends and that’s helps drive current, relevant, and timely recommendations that are proven to succeed.

01. Discovery Phase and Strategy Development


Tell us about your plans and the big picture goal. We’ll need to understand your business, your goals, what you’ve done thus far, and do all the research so we have a complete picture.  From here, we’ll identify opportunities and areas of improvement and put together a strategic plan that’s designed just for you.

We’ll take a look at:

  • Competition
  • Industry Trends
  • Past web stats, traffic trends review
  • Lead generation tactics and strategies
  • Perform an in-depth SEO evaluation
  • Perform a detailed website audit
  • Digital marketing evaluation
  • Identifying gaps and areas of improvement
  • Building a strategy and creating recommendations for long term growth and stability


Get ready for some great recommendations you might expect, plus a few new things that you’ll definitely want to consider. Request Proposal.

02. Execution and Go Live


Let’s finalize that smart plan within your budget, set the timeline, and get moving on fancy new projects.  We’ll dive right in and make sure we are dotting all the I’s and crossing all the T’s along the way.  This phase may include:


Let us know what you are trying to do and we’ll build and execute the right plan for you and your business.

People ignore businesses that ignore people. We are your ally, your sounding board, your brain-storming partner in crime. We say let’s share ideas and elevate them into greatness. Let us help you create engaging programs your clients and customers find irresistible.

03. Maintenance, Refine, Improve


Our ongoing relationship allows us to monitor your progress, know what’s working, refine what isn’t, and roll out adjustments very quickly. We’ll review all the stats and do all the research for you and make recommendations to you to help keep you moving forward.  Ongoing activities include:

  • Organic Search Engine Optimization (SEO)
  • Search engine marketing (SEM)
  • Keyword analysis 3-4 times per week
  • Building of an Editorial Calendar for you and your staff
  • Content development
  • Social media marketing
  • Conversion rate optimization
  • Paid advertising and PPC management
  • A/B Testing
  • Imagery and web asset design
  • Staff training
  • Proactive recommendations made per industry standards designed for your particular business
  • Website updates