Timing is everything. You have to be in front of the right people at the exact moment they’re looking for services like yours. That’s what paid advertising can do. It takes every other kind of advertising and skyrockets it to the next level. Paid advertising helps to create brand awareness and leads through search, display, video, and social advertising channels.
In the digital marketing landscape, you need to have a strategy that consists of a perfectly balanced ecosystem. This includes a solid SEO strategy, content marketing, social media—and paid advertising. Each of these branches fulfills a different purpose, and when you put them together? They become a powerful team that engages with your target market.
Paid advertising holds a special place in this ecosystem. It increases your exposure and helps you compete in an increasingly tough market. At Hundred Rubys, we’re proud to have earned Google Partner status. You can feel more confident knowing we have access to the latest Google program features and make every effort to continuously upgrade your campaigns. In addition to being Google Ads certified for many types of Google Ads, we also have agency-level relationships as we are Facebook Marketing Partners, official Yelp Agency Partner, Certified Yext Agency Partner, and more.
What does this mean? That you’ll be working with an agency that has people certified to bring you the newest features, programs, and additional offerings beyond what you can get as a business owner. Having this level of access is a pretty big deal for our clients and the performance of their marketing programs.
What Is Paid Advertising?
Back in the day, paid advertising was simply pay per click (PPC). It’s just what it sounds like. You paid every time someone clicked on your ad. These ads were usually tied to specific keywords. However, today’s paid advertising is an umbrella term that might include PPC along with search ads, display ads, video ads, social ads, geofencing ads, and lead gen ads. That’s a lot of different types of ads!
Paid advertising gives you the opportunity to reach people who are looking for businesses just like yours but haven’t quite connected with you yet. We understand the value of a fully integrated marketing program, which is why paid advertising can be part of the Hundred Rubys’ services. And we always stay up to date on the types of ads we offer our clients so that you stay ahead of your competition.
We partner with companies that excel in marketing automation, lead generation, and creating results for our clients.
Paid Advertising Programs
Paid advertising is a great fit for a well-made website, SEO program, and ongoing content marketing program. These three programs are necessary to build your organic rankings, and to provide a solid framework for paid advertising success.
You can’t just have paid advertising and reap the benefits. When someone clicks on your ad, they need to be taken to an engaging website or social media page. Instead, paid programming is a fantastic supplement that can help increase your exposure and rankings. That’s why with every paid advertising program, we put an emphasis on a solid landing page, engaging content, unique contact forms, and call-tracking phone numbers.
At Hundred Rubys, we partner with Call Rail to create a premium call tracking system that uses a sophisticated method to dynamically replace phone numbers for searchers who come from a paid advertising campaign. That way, you’ll know exactly how calls were generated and how many came from paid advertising. When you know the full journey of your searcher, from their ad click to their conversion to a customer, you have a solid understanding of where your campaigns are working.
A Well Composed Paid Advertising Program
Paid advertising builds on your other marketing efforts and can increase email subscribers, call volume, and mobile sessions. Take a peek at some key statistics from some of our clients and see how paid advertising can help your business:
Ready to learn more about how paid advertising can improve your business and revenue? We’re ready to discuss your needs, goals, and work with you to select the perfect platform that fits your budget.