But what can they teach us about content marketing? It turns out, a lot.
If you want to thrive in the content marketing world, remember these important truths as revealed by the latest learnings on dealing with zombie hordes.
It’s pretty easy to take one zombie out. They don’t move very quickly, and they’re easily distracted. One swift blow with a blunt object usually does the trick. However, zombies in groups are intimidating, harder to fight off, and harder to outrun.
The effect is the same with content. If you write just one blog post or tweet, some people may read it, but then it could quickly be forgotten amid the rush of new content that’s created every day. For a much bigger impact, spread your message using multiple channels and link it all together into one unified social media campaign. A blog post that you tweet about, discuss on Facebook, and mention on LinkedIn will reach a much bigger audience. Your message will build on itself, creating a conversation that will cast a wider net than just a single post. Here are 12 things to do after you’ve written a blog post. Continue reading
