What people hate about your website | Hundred Rubys Marketing
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8 Things People Absolutely Hate About Your Website

8 Things People Absolutely Hate About Your Website

As a digital marketing agency for small businesses, we often struggle with new clients and trying to get them to understand what they personally love about their website is statistically of the things that annoys users. Despite how much one “loves” an aspect of the design or functionality, the litmus test should always error on the site of usability. Here are a few common things that, truly, people hate about your website:

1. Your site isn’t mobile friendly.

When browsing the internet on a mobile phone, have you ever been forced to scroll from side-to-side to read copy on a website? Or have you had to pinch-to-zoom because the words or buttons on a page were way too small? These are all examples of the painful UX people can have on websites that aren’t optimized for mobile.

Google announced a major mobile algorithm update in summer 2015 that penalizes websites that aren’t mobile-friendly, and it announced it would strengthen the ranking signal from mobile-friendly websites starting on May 1, 2016.

2) It has a bad navigation.

When someone lands on your site, do they know what to do? Where to go? What their next steps should be? While this might seem like a no-brainer, research by Small Business Trends suggests that 80% of small B2B business websites lacked a call-to-action.

Include clear headline copy, jargonless page copy that explains the value of what you do, and a clear primary call-to-action that shows visitors how to take the next steps — whether that’s subscribing to your blog, getting a free trial, watching a video, or any other action you hope visitors will perform on your site.

3) Takes forever to load.

Our shortening attention spans are not just making us check our phones several hundred times per day; they’re also making us really impatient when it comes to waiting for websites to load. According to a KISSmetrics report, 47% of consumers expect a web page to load in two seconds or less, and 40% abandon a website that takes more than three seconds to load. Even a one-second delay decreases customer satisfaction by about 16%.

Slow loading time frustrates your site visitors and affects conversion rate and brand perception — especially for mobile users, who are sometimes relying on slower cellular internet connections when browsing the web.

Page load time can be impacted by image size, code, videos, and other factors so invest some time into why load times are slow and know you can’t have every “widget” you want if it means slow slow slow load times. Remember: The longer it takes a webpage to load, the more people will abandon it.

4) It has sliders – and they take forever to load.

Image sliders, also known as image carousels, serve as a way to showcase multiple images in a space-efficient manner. But you have to be careful with these because there’s a right way and a wrong way to use them.

  • The right way: Your slider loads images quickly and doesn’t require a new page to load every time a user clicks.
  • The wrong way: Every time you click the arrow for the next image, your page loads an entirely new web page. This can increase page load time by several seconds as the entire webpage reloads.

 

5) It contains video content that autoplays.

Enough said.

6) It’s littered with generic or cheesy stock photography.

You may already know that using images is great for your inbound marketing. So when it comes to adding images to your website, you go browsing and you find a picture of a team on a white background all smiling and the cheese alert goes off. User good stock imagery – here are a few examples of Good stock imagery.

7) It doesn’t have a blog.

If you don’t have a blog, you’re missing out on an opportunity to provide your visitors with a ton of valuable information. (And you’re missing out on ranking opportunities, too.)

8) It’s missing social sharing buttons on content.

If you’re writing for humans, you probably have some really interesting content on your site — content that people want to share on social media, perhaps. That’s why it’s a huge disappointment to scroll up and down looking for a “Tweet This!” button, only to realize there aren’t any social sharing buttons on your website.

Digital Marketing Consultation

If you are interested in learning how you can improve your website and digital marketing presence, contact Hundred Rubys today and we will happily chat with you – 415-697-8310.

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Angela Jacquin is a trained internet marketing strategist with roots in the San Francisco startup scene. As the founding member of Hundred Rubys, her diverse background helps her make well-educated digital marketing recommendations for her clients.