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Hundred Rubys Internet Marketing Blog | Omaha, NE
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Small Business Digital Marketing Blog

Digital marketing is a massive field and SEO should be a top priority for any business in 2017 as a means to drive traffic to a website. While one could pursue paid advertising, SEO is a tactic that will position you better in the long...

A bounce rate refers to a certain percentage of visitors that leave your website (or “bounce” back to the search results or referring website) after viewing only one page on your site, or after being there for a very short period of time. It might...

One of the top questions I get asked involves a giant black hole - what will search engines want in 2017? The short answer is absolutely no one knows except Google. And even then, they do not share that info. With 600+ algorithm changes per...

Business owners must work on their craft while running a business. With a plethora of marketing vehicles available to small business owners, it' is difficult to know what to pursue, if it's working, how it's working, and who will be doing the work. Hundred Rubys gets...

People like to settle. They get comfortable. Complacent. Follow Status Quo. Which quickly turns into creating more of the same, average, boring marketing efforts that your competition creates because it’s easy and everybody is going it. We deal with frustrations, ultimately becoming blind to them....

As a digital marketing agency for small businesses, we often struggle with new clients and trying to get them to understand what they personally love about their website is statistically of the things that annoys users. Despite how much one “loves” an aspect of the design...

You are working hard to reach the first page of search results and understand the complexities of search engine rankings. Because algorithms change daily, and competition ebbs and flows, you have to work to maintain, let alone gain, your rankings in google. To do this, you...

Local search engine optimization is a powerful digital marketing strategy for business owners wanting to sell to local customers, if you’re not showing up in local search, you’re missing out. Here are a few best practices you should know about - contact us if you’d...

If you are a local business, it used to be very difficult to compete with the large chains. This is for a few reasons. Until a few years ago Google didn’t quite integrate their map functions with the user's IP. Meaning if I searched for...