Someone who works in a cubicle or a corporate office can leave his or her mess at work. Yet when your business and personal life are under the same roof, it’s more difficult to keep home office chaos to a minimum. By following a few do’s and avoiding the don’ts, you can keep your home office under control.
When you work for yourself, it’s important to make every minute count. Each day set a schedule, but make it flexible. If you wait for the right time to work on something, you may never get started. Your schedule may change based on the appointments you’ve scheduled or the tasks you need to complete, so focus on the top five tasks you need to accomplish each day. Otherwise it’s easy to get sidetracked. Continue reading
SUMMARY: To wrap up another year of B2B marketing, we’ve reached out to seven marketers and industry experts to offer you six tactics based on marketing lessons learned in 2011. Read on to find out what our expert sources said about lead generation, lead scoring and lead nurturing; inbound SEO; letting your customer tell you how to market to them; and making that personal touch truly personal.
This past year was another exhilarating ride through the world of B2B marketing. Once again, we split the MarketingSherpa B2B Summit into East and West Coast versions for a total of four days filled with actual case studies from your peers, actionable advice, and teachings based on our extensive research and surveys of practicing marketers.
The newsletter line-up from 2011 featured a very wide range of case studies and how-to articles across digital, and even a few traditional, marketing channels.
To wrap this year up, I reached out to seven marketers and industry experts and asked what were some of the key lessons learned in 2011 and requested one marketing tactic from each of the sources.
The result of this outreach effort is presented below. I hope you find something in these six tactics that can help your marketing efforts in 2012.
Attivio, an enterprise software developer, specializes in search and business intelligence technology. A key challenge for Drew Smith, Director of Online Marketing, is educating the market about Attivio’s product and value proposition. A more pressing direct challenge was aiding a 10-person sales team make best use of a messy 28,000-lead database. Continue reading